Much of the hoopla surrounding buying glasses online ignores two important facts: First, the really cheap glasses (think $100 or less including lenses) you find online are exclusively house-brand, generic-type frames. This isn’t a bad thing per se, particularly given that the discount retailers selling these glasses offer surprising quality and low, low prices. In fact, if you need new specs and don’t have much cash or need a second, third, or fourth pair, these discounters are completely awesome.

Secondly, let’s face it — glasses shopping for most people involves boots on the ground, going to a mall or boutique, and finding the perfect pair. The glasses you find there will almost invariably be an off-the-shelf product from one of the dozens of common eyewear designers. At the lower end of the price range you’ll find brands like Elements and Esprit; at the higher end you’ll find names like Prada and Versace. If you look, all the frames will have a  maker and model number printed on a little wrap-around sticker or other tag. You’ll find the same makers and often the same models at Pearle Vision, Lens Crafters, or any of a number of similar stores. You’ll also find all these stores charging almost exactly the MSRP for the frame, and strikingly similar prices for lenses.

My goal here is to compare the price of the exact same pair of prescription eyeglasses at a typical mall glasses store and at an online designer shop selling all of the major brands. Specifically, my price comparison is based on available pricing at Pearle Vision and available pricing at the online store, Frames Direct. To obtain this information, I first visited a retailer at the mall, found a style I liked, and then requested pricing info from the retailer. Next, I jumped online and quoted the same pair with the same specs from one of the more common online shops. I believe this order of comparison (retailer first, online second) was important. Starting with the online shop could have introduced bias — perhaps the website would lead me to their most discounted frame, for example, thereby exaggerating price differences if I compared the website’s most promoted and discounted frame with the same frame, unpromoted and undiscounted at the store in the mall.

Okay, so let’s get right to the numbers, which I think speak for themselves.

RetailOnline
Frame - Versace VE1190$225$182.75
Lens - Standard polycarbonate$215$89
Coatings: UV and anti-scratch$0$0
Coating: Anti-glare$100$44.95
Tax (7%) + delivery / shipping$37.80$0
Discounts available at writing$0$53.18
Total$577.80$263.12

Now, a couple of items worth mentioning: I obtained the prices from the retailer by requesting a custom quote from the Pearle Vision at the mall. These prices are set, to some degree, by the individual franchise.  Second, I assumed a local tax rate of 7%. Finally, at the time of writing, Frames Direct offered 40% off the lenses only if paired with certain frames, of which Versace happened to be one. This discount may or may not be available when you order. This particular online shop advertises their coupon codes very prominently on their front page, so it is super easy to see what coupons are available.

 

CBS News Reports:

Pros and cons of buying eyeglasses online

Pros:

  • Low prices: as much as 70 percent less than in traditional optical stores.
  • Convenience: Shop from home and have your glasses delivered to your door.
  • Selection: thousands of frames to choose from at the click of a mouse.

Cons:

  • Can’t actually try them on.
  • Possible return hassles.
  • Still may have to have your frames professionally adjusted.

That’s just a portion of a pretty well-done article, really it is a lot like this article that I wrote four years ago. Clearly, the whole saving-a-bunch-of-money thing on prescription eyewear has broad appeal.

 

 

In this post, I will explore some of the differences between the following four major discount online glasses retailers:

Note that I am not including the discounted designer eyewear sites. I am also not including every possible configuration as this becomes prohibitive with half a dozen lens types plus half a dozen lens options for each type.  Plus certain online eyewear stores offer discounts based on certain feature combinations (e.g. $15 off if you purchase all three coatings ala GlassesUSA) This table gives you a feel for the pricing of different retailers and provides a first look into the most common options.

Goggles4U.com EyeBuyDirect.com 39DollarGlasses.com GlassesUSA.com
Base price § $25 $7 $39 $38
Thin lens (1.6) +$18 +$34 +$0 +$29
Thinner lens (1.67) +$28 +$67 +$30 +$67
Anti UV Coating +$0 +$5 +$0 +$10
Anti Reflective Coating +$0 +$7 +$25 +$15
Anti Scratch Coating +$0 +$0 +$0 +$10
Photochromatic Lens # +$37 +$36 +$50 +$119
Sunglass tinting +$0 +$5 +$10 +$19
Priciest standard config
$50 $98 $153 $244
Typical configuration*
$43
$46
$39
$87

§ For this exercise, I chose the cheapest frame available. Typically a basic alloy frame.

# Photochromatic lenses are “transition” lenses — they automatically darken in the sunlight
* Includes anti-scratch and anti-UV coating and a 1.6 thin lens.

Some additional notes on the table above: The “Base price” row shows the cheapest glasses you can buy.  This is the absolute least amount of money you could spend at the retailer.  It isn’t apples-to-apples among the online glasses sites, however.  For example, 39DollarGlasses gives you a thin lens and two coatings in the base price, whereas EyeBuyDirect gives you a thick lens and no coatings.   I did attempt to create an apples-to-apples comparison in the “typical” row.  This is in the range of what you will probably actually spend. The “Priciest standard config” is simply the most expensive pair I could build from the frame used as the given “base price.”

So, if you want to spend the absolute least amount of money, go with a $7 pair at EyeBuyDirect.  The “added features” such as ultra-thin lens and photochromatic (“transition”) lens cost the least at Goggles4U and 39DollarGlasses.  However, I can’t recommend Goggles4U because of repeated customer complaints.  39DollarGlasses has also been something of a mixed bag, but still a better option than Goggles4U.

Remember that, like anything else, you get what you pay for.  The cheapest of the cheap out there aren’t really suitable for daily wearers.  The metal alloy is lousy and prone to breakage.  However, sometimes we just need a backup pair or we are really hard up for cash.  For the most part, I’d recommend configuring a decent pair at either GlassesUSA or EyeBuyDirect.  Both have consistently pleased customers.  In fact, my daily wearers come from GlassesUSA and have been going strong for two years now.  I will also note here that GlassesUSA typically has the best coupons, offering as much as 30% off.

UPDATED JUL 2011

 

NPR recently ran a story about one correspondent’s experience with buying eyewear online. Gettin’ the word out an saving people money! Just what the eye doctor ordered.

Click here to listen to the audio story. (links to official NPR website)

 

Even though this article is from way back in 2005, I just tracked it down today. Its primary focus is on designer online retailers that offer true apples-to-apples with what you’ll find in your local optometrist (hint: check for the serial number on your frames and do a search at bestbuyeyeglass). One point I found interesting from the article is these sites’ unique ability to serve Americans living abroad who simply don’t have access to an American optometrist.

Brick-and-Mortar optometrists have a problem: the rise of Web sites that sell eyewear at a steep discount.

A dozen or so Web-only companies including BestBuyEyeglasses.com and GlassesOnWeb.com now offer thousands of designer frames at prices as much as $75 less than conventional optometrists. While data on this still small sector are sparse, the sites say sales of eyeglasses online have grown steadily over the past few years…

continue reading the article publishedin the Wall Street Journal (direct PDF link)

 

Prescription glasses, including lens and frame for less than $39?

The mission? A fully configured, daily pair of prescription glasses for less than $39. This isn’t fantasy, this is the world of online eyewear. A world free of brick and mortar overhead, free of monopolistic frame companies, and a world free of “industry norms” regarding price. I promise to dig up a number of extremely wearable glasses for less than $39, including shipping. I’m going to scour some of the top discount sites and show you what a measly $39 will buy.

Our first stop? The Sorrento Frame at 39DollarGlasses.  Shown in the picture below, it looks pretty good. A modern look, suitable for everyday wear and appropriate in any setting, from casual to business. For the basic configuration, which includes a thinner lens standard, you’ll pay $39 + $5 shipping.  Use the coupon code “Twitter” to save $12 (if this coupon doesn’t work, be sure to check for updated coupons on the right side of this page), bringing your price down to $32 including shipping.

Sorrento frame at 39DollarGlasses.com
Sorrento frame at 39DollarGlasses.com

Goggles4u.com, known for being a low-cost leader, offers the rimless
frame 52627
(awesome name, huh?) for exactly $35 after shipping. If
there are coupons, you may be able to take $5 off that price. Again,
this frame is shown below. I chose the slightly thinner lens that
included the UV coating, anti-glare coating, anti-scratch coating. So
that is $35 for frame, lens, and all three optional coatings. Literally
less than the coast of the anti-glare coating alone at wal-mart. The
big “but” with Goggles4U is ongoing quality control issues. But hey,
the price is really really low.

$35, shipped from Goggles4u.com. I think we’re going to have a hard time beating that. But we’ll try.

Rimless frame from Goggles4U
Rimless frame from Goggles4U

 

Next let’s check out EyeBuyDirect.com. The website says glasses start at $6.95. We can actually be a little fancy then and still come in under $40, including shipping (which costs $5.95). For $30.90, including shipping, you are a notch or two up from their cheapest frame. The totally decent “Joseph” frame is shown below. You can use the coupon “eyebuyfreeshipping” to get free shipping, knocking your order total down to $24.95 for a complete pair of glasses. Pretty sweet deal!

EyeBuyDirect frame @ $30.90 shipped
EyeBuyDirect frame @ $30.90 shipped

And it can get even cheaper. The totally adequate plastic women’s frame, “Akhtubinsk” is a scant $6.95, seriously. Shipping is another $5.95, bringing the total price to $12.90. At eyebuydirect, a thinner lens, anti-scratch and anti-glare coatings do cost extra.

This pair of glasses is less than $13, shipped
This pair of glasses is less than $13, shipped

So what is the final verdict? For finding a complete pair of glasses under $40, including shipping, EyeBuyDirect, Goggles4U, and 39DollarGlasses all come through.  At the $40 price point, you get the most lens coatings at Goggle4U, the thinnest lens at 39DollarGlasses, and the best selection within the price point at EyeBuyDirect.

If you’re like my wife and like glasses for fashion purposes only, any of the frames available above can be purchased without a prescription at the same cost.

So give it a try. It works. It’s cheap. Don’t know where to start? See my post, “From Square One: How to Buy your Next Pair of Glasses Online.”

 

Buying prescription glasses online isn’t hard

First, remember that.  The purpose of my writing this is to help you buy your first pair of glasses online. I will not recommend particular retailers, as you can find that info in several of my other articles and also check out the links on the right of this page.

Purchasing eyewear online seems daunting at first. If you’re like me, purchasing and fitting prescription glasses always seemed like a complex procedure best left to professionals. The truth is, if you know your prescription and have your existing rx glasses handy, it is really quite simple to purchase glasses online.

The Seven Critical Numbers

First, find your current prescription. I keep mine in the health file in my filing cabinet. If you can’t find your prescription, visit wherever you last had your eyes examined and request a copy. Your optician, optometrist, or ophthalmologist is required by law to release your eyewear prescription to you.

Rx-1You now need to make note of a few critical pieces of information from your prescription (see example above–click to enlarge). Among other information, you should see three columns on your prescription–sphere, cylinder, and axis. In the example above, these are abbreviated SPH. CYL. and AXIS. These three columns will have two rows, Right and Left. In the prescription above, this is simply abbreviated R and L. Many doctors instead use the latin abbreviations, which are OD and OS. OD means right eye and OS means left eye. Jot down a quick copy of the six numbers or simply keep your prescription handy. These six critical numbers define how your lens will be carved. Any online eyewear retailer will ask for the input of these six numbers.
In addition to these six numbers, there is one more critical number, the Pupillary Distance, or PD. This is a measure, in millimeters, of the space between your eyes. In the example prescription above, you’ll see the Pupillary Distance of the patient is 62. In some circumstances, the PD will be two numbers – representing the distance from the nose to the left pupil and then to the right pupil. Double check that your script includes this number. Often it doesn’t. This is the seventh of your seven critical numbers.

A Final Measurement

A somewhat less critical number is your temple length. If you’re lucky, you’ll also see a temple length and bridge size in your prescription. If not, don’t sweat it, you can figure it out yourself.

The temple length describes the length of the two bars that connect the glasses to your ears. It is measured from where the 90-degree curve from your lens structure to the side bars (temples) begins to the very end of the temple, including the curve. It is not measured from the flex point of the temples, because the “stub” between the flex point and lens structure is not a standard size (see this page for a visual description of this).

Now, take out some measuring tape (preferably the type of tape used for fitting clothes and sewing, as it is very flexible) and measure an existing pair of glasses that fit comfortably. An average temple length for men is 135mm or 145mm. For women, 130mm to 140mm is standard. If your tape only has inches, measure to the nearest eighth or sixteenth and multiply that number by 25.4 to get the measurement in millimeters. Temple lengths are generally available in 5mm increments, such as 130, 135, 140, 145, etc.

At most online eyeglasses stores, temple length is shown within a frame description and is not customizable. Therefore, you need to find a frame with an appropriate temple size. This sometimes varies if you are at a site specializing in designer glasses, where you have the option to input your own temple size.

Honestly, temple size is not a huge deal. I have one pair of glasses with 135mm temples and another with 140mm temples. Both pairs fit comfortably. If for some reason you can’t come up with a temple measurement, don’t let that stop you from making an eyewear purchase online. Instead, simply choose 140mm temples if you are a man and 135mm temples if you are a woman. Chances are, this length will fit comfortably.

What’s your Style?

Armed with your seven critical numbers and an idea on your temple length, start browsing the myriad of online retailers. Pick out some favorite frames and open the individual pages in separate tabs or windows of your web browser. Similar to trying on glasses at a standard retailer, you need to figure out if the frames you like are appropriate for your face. You might visit my earlier post on the topic of face shape. If you have a nice oval face, you’re in luck, most any pair will look on you. If you have strong, angular features, a rounded or rimless pair will look god on you. If you have a very round face, choose a rectangular or hexagonal pair of glasses. If you just want a basic pair of professional glasses, go with titanium rimless.

Using your trusty measuring tape, you can compare other measurements of your existing glasses with what you are looking at online. The bridge measurement describes the distance between lenses, the height describes the distance from the lowest point on the front of the frame to the highest point, and the lens describes the distance between the end of the bridge and the beginning of the temple.

Some retailers also offer free virtual try-on. This service, which I describe in this post will allow you to upload a picture and place a variety of frame types on your face.

Place your Order

So you’ve found the perfect pair of frames. Begin the checkout process. You should see boxes where you can enter your prescription information (the seven critical numbers). This will sometimes be in a table format similar to your prescription, or it may be a simple list. You’ll also have the option to choose from a variety of coatings and add-ons. If you will be wearing your glasses day-in and day-out, I recommend choosing the anti-scratch and anti-reflective coatings. These really do make a difference and ease night driving (anti-reflective) and the longevity of being able to see clearly through your lens (anti-scratch). You can add on the UV coating if you wish, though it isn’t critical. Photochromatic tinting (aka “transition lens”) is also an option. Personally, I prefer buying a separate pair of prescription sunglasses, but that is up to you.

If you only wear glasses occasionally (maybe as a supplement to contact lenses), or are just purchasing a pair of Rx sunglasses that won’t be worn every waking hour, you might choose to save money by skipping on the extras. If you are buying a pair for your accident-prone child, skimping on the extras might not be such a bad idea either. Avoid coatings and other add-ons will also allow you to get a great pair of prescription glasses for well under $40.

After you’ve placed your order, you’ll typically wait about 2-to-3 weeks for your glasses to be custom carved and delivered. The finished product will typically include a hard case and a soft cloth for lens cleaning. In my first ever post, I show a video of the exact product received from a popular online eyewear retailer.

Side Note One: “Help, I don’t have a prescription!”

If it has been a long time since your eyes have been examined, or if you just can’t get a hold of your prescription, it’s time to go visit an optometrist. While your neighborhood optometrist may charge $100 or more for a simple examination, discount stores like Wal-Mart, or optometrists in working-class neighborhoods will often offer an eye exam for $40 or less. Grab your yellow pages and start making phone calls. Chances are, you’ll get the best price if you find an optometrist who has many customers without vision insurance.

Side Note Two: “How can it be so cheap?”

The price difference between online eyewear and glasses bought from a traditional retailer, or even Wal-Mart or Costco, is startling. An identical pair of titanium frames might cost $70 online and $300 at Wal-Mart. How can this be? What about the quality? The quality of glasses received from the majority of online retailers absolutely equal to or exceeds the quality found at your neighborhood eyewear shop or optometrist. The price differential comes from a number of factors, including the relative obscurity of online eyewear purchases, the fact that highly paid optometrists do not spend one-on-one time with the eyewear purchaser, and the fact that insurance companies are typically not involved with online eyewear purchases, thereby discouraging inflated prices.

Give it a try. I guarantee you’ll be satisfied with your online eyewear purchase if you follow the steps outlined in this article.

 

(scroll down for a video of my new glasses!) My glasses were old. The nose pads were torn, the lenses scratched, and the frame kept me wondering whether the next time I pushed up my glasses would be my last. Glasses wearers, you know that feeling when you adjust your glasses and they break in your hand? That sinking feeling in your stomach…the feeling of being out $250-$500 and not being able to use your most precious resource–your vision–without some unsightly mend that may or may not involve masking tape and a twist tie.

Well, not too long ago, I went to straighten my glasses and -snap!- the right bow broke right off in my hand. I didn’t have $300 to spend on a new pair of glasses. I searched the internet and found some websites offering glasses at shockingly low prices. From $20 a pair, and that’s with an $8.50 surcharge for having a strong prescription! I was skeptical. EXTREMELY skeptical. Nevertheless, I had little choice and so I decided to try it. I found a pair that looked similar to the ones that broke. The site said they were titanium and high quality. I added all the scratch and UV coatings and thin lens and the total was about $50. $50! I was so excited I ordered a pair of sunglasses. My whole life I had wanted prescription sunglasses but could never justify the cost. So I bought the barebones pair with no extras at all–for $22.

Yes, I had spent a total of $72 for two brand new pairs of glasses. I was happy but apprehensive–I expected the quality to be low and the fit to be bad. I waited a week for them to arrive–a long week with tape around my broken glasses–and I opened the box and was greeted by two nice looking cases with my new glasses. I can’t express how impressed I was and am with the quality and even the fit. I decided to go ahead and post videos of what arrived, so that you can judge for yourself.

Maybe I’ve convinced you, or maybe you still need the hands-on approach that you can get in the store. I’d say, give online a try. You’ll save hundreds of dollars. More posts will be forthcoming with additional information on how to choose the best pair or pairs of glasses for your needs.

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