Glasses online in the UK:

In my continuing effort to find great UK-based online eyeglasses merchants, I have found

Their website is quite attractive and offers a fully integrated virtual try-on service, which I haven’t seen at any other retailer. What I mean by “fully integrated” is that the page for any particular frame allows you to click “nuYou – Try Online” and you can virtually fit the frame to a self-portrait that you upload. The closest I have seen at any US-based online eyewear retailer is the virtual try on at

Another premium service at is the “Try at home service.” For £2.50, you’ll get a pair delivered to your door with a prepaid return-post envelope. While I was happy ordering my glasses sight-unseen, many people need the true look and feel provided by actually trying on the frames in person.

All told, a typically configured frame runs at about £70 – £100 on average. You’re paying for quality glasses, no doubt, but you also pay for the premium service offered by, which even includes UK-based phone support.


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2 thoughts on “Glasses online in the UK:”

  1. Thank you, Elizabeth, for sharing your experience with Nuglasses. Their service of allowing you to try the glasses at home is unique and really takes some of the hesitation out of buying frames over the internet.

    One consistent comment I receive from people who have purchased eyewear online is simply how pleasantly surprised they were with the end product.

  2. I also had a very pleasant experience buying on line from Nuglasses. I wanted to try something different so used the Nu You, their virtual mirror to try some different styles on. After picking a few I ordered my favorite to try at home.

    I was really impressed with the quality of the frames, they were £30 but felt sturdy and had flexible hinges which is important for me, (i have children who take great pleasure from pulling my glasses off my face).

    I then just phoned them and spoke to a very pleasant lady who took the rest of the order over the phone. She explained my prescription, told me to put the trial frames back in the post to her and she ordered a fresh pair to be made up for me.

    They arrived by the end of the week! The £30 included scratch resistant coating and they came in a very stylish case.

    All in all I was very impressed and shall be using their service again very shortly.

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