In my continuing effort to find great UK-based online eyeglasses merchants, I have found NuGlasses.co.uk
Their website is quite attractive and offers a fully integrated virtual try-on service, which I haven’t seen at any other retailer. What I mean by “fully integrated” is that the page for any particular frame allows you to click “nuYou – Try Online” and you can virtually fit the frame to a self-portrait that you upload. The closest I have seen at any US-based online eyewear retailer is the virtual try on at EyeBuyDirect.com
Another premium service at NuGlasses.co.uk is the “Try at home service.” For £2.50, you’ll get a pair delivered to your door with a prepaid return-post envelope. While I was happy ordering my glasses sight-unseen, many people need the true look and feel provided by actually trying on the frames in person.
All told, a typically configured frame runs at about £70 – £100 on average. You’re paying for quality glasses, no doubt, but you also pay for the premium service offered by NuGlasses.co.uk, which even includes UK-based phone support.